Many developers in China look down on “telling stories” and think it is just hype with no technical substance. In fact, the code they are good at and the stories they disdain are both vessels.
You first have an idea. Then, to realize that idea, you turn it into a methodology. Finally, you bring that methodology into practice as code and story—the former makes people identify with your idea through use; the latter does the same through spread. The money and reputation you ultimately earn are, in essence, people paying for the idea.